Giacomo Marzi is Associate Professor of Management at IMT School for Advanced Studies Lucca.
He also serves as Associate Editor for IEEE Transactions on Engineering Management, Strategic Change, and Technology Analysis & Strategic Management. Previously, he held the position of Senior Lecturer in Strategy and Enterprise at the University of Lincoln (UK).
His research focuses on Innovation Management, New Product Development, and Strategic Management. Giacomo has authored three books and different articles published in academic journals, including the International Journal of Management Reviews, Technovation, Journal of Business Research, IEEE Transactions on Engineering Management, Human Resource Management Journal, and International Journal of Production Research, among others.
He has teaching experience in Strategy, Innovation, and Strategic Management and supervises PhD and Post-Doctoral researchers in Innovation Management, Strategic Management, and Entrepreneurship.
Giacomo is actively engaged with scholarly communities such as the Academy of Management, R&D Management, and the European Academy of Management.
Teaching
- Management of Innovation (PhD Level)
- Principles of Management (PhD Level)
- Project Management (PhD Level)
- Organizational Behaviour and Business Ethics (PhD Level)
- Organizzazione, innovazione e sostenibilità (Excecutive MBA)
- Bibliometric Analyses and Literature Reviews: Theory and Practice (PhD Level)
- Reading Group in Innovation, Strategic Management, and Entrepreneurship (PhD Level)
PhD Student Supervision
- Angelica Mori (University of Florence Page | LinkedIn Page)
- Silvia Tedeschi (IMT Lucca Page | LinkedIn Page)
Websites:
To access the materials for the Bibliometric-Systematic Literature Review (B-SLR) Framework, please refer to its official website: https://www.b-slr.org/
To access K-Alpha Calculator (Krippendorff's Alpha Calculator), please refer to its official website: https://www.k-alpha.org/
To access CLC Estimator, please refer to its official website: https://clcestimator.com
Selected Publications
The full list of publications can be found here
Journal Articles
Marzi, G., Balzano, M., Caputo, A., & Pellegrini, M. M. (2025). Guidelines for Bibliometric-Systematic Literature Reviews: 10 steps to combine analysis, synthesis and theory development. International Journal of Management Reviews. 27(1), pp. 81–103. DOI: 10.1111/ijmr.12381 – Published PDF – Teaching and Learning Guide PDF
Balzano, M., & Marzi, G. (2023). Exploring the pathways of learning from project failure and success in new product development teams. Technovation, 128, 102878. DOI: 10.1016/j.technovation.2023.102878 - Published PDF
Marzi, G., Marrucci, A., Vianelli, D., & Ciappei, C. (2023). B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls. Industrial Marketing Management, 114, pp. 80-93. DOI: 10.1016/j.indmarman.2023.08.002 - Published PDF
Patrucco, A. S., Marzi, G., Trabucchi, D. (2023). The role of absorptive capacity and big data analytics in strategic purchasing and supply chain management decisions. Technovation, 126, 102814. DOI: 10.1016/j.technovation.2023.102814 - Post Print PDF - Published PDF
Annosi, M. C., Balzano, M., Ciacci, A., Marzi, G., Terlouw, J. (2023). Managing generational tensions toward digital transformation: A microfoundational perspective. IEEE Transactions on Engineering Management. In press. DOI: 10.1109/TEM.2023.3285735 - Published PDF
Trabucchi, D., Patrucco, A. S., Buganza, T., Marzi, G. (2023). Is transparency the new green? How business model transparency influences digital service adoption. Technovation, 126, 102803. DOI: 10.1016/j.technovation.2023.102803 - Post Print PDF - Published PDF
Marzi, G., Balzano, M., Egidi, L., Magrini, A. (2023). CLC Estimator: A Tool for Latent Construct Estimation via Congeneric Approaches in Survey Research. Multivariate Behavioral Research, 58(6), pp. 1160-1164. DOI: 10.1080/00273171.2023.2193718 – Post Print PDF – Published PDF – Video Tutorial
Marzi, G., Fakhar Manesh, M., Caputo, A., Pellegrini, M.M., Vlacic, B. (2023). Do or do not. Cognitive configurations affecting Open Innovation adoption in SMEs. Technovation. 119(102585). DOI: 10.1016/j.technovation.2022.102585 – Post Print PDF – Published PDF
Marzi, G. (2022). On the Nature, Origins and Outcomes of Over Featuring in the New Product Development Process. Journal of Engineering and Technology Management, 64 (101685). DOI: 10.1016/j.jengtecman.2022.101685 – Post Print PDF – Published PDF
Marzi, G., Ciampi, F., Dalli, D., Dabic, M. (2021). New Product Development during the Last Ten Years: The Ongoing Debate and Future Avenues. IEEE Transactions on Engineering Management, 68 (1), art. no. 9119148, pp. 330-344. DOI: 10.1109/TEM.2020.2997386 – Post Print PDF – Published PDF
Ciampi, F., Demi, S., Magrini, A., Marzi, G., Papa, A. (2021). Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation. Journal of Business Research, 123, pp. 1-13. DOI: 10.1016/j.jbusres.2020.09.023 – Post Print PDF – Published PDF
Silic, M., Marzi, G., Caputo, A., Bal, P.M. (2020). The effects of a gamified human resource management system on job satisfaction and engagement. Human Resource Management Journal, 30 (2), pp. 260-277. DOI: 10.1111/1748-8583.12272 – Published PDF
Bianchi, M., Marzi, G., Guerini, M. (2020). Agile, Stage-Gate and their combination: Exploring how they relate to performance in software development. Journal of Business Research, 110, pp. 538-553. DOI: 10.1016/j.jbusres.2018.05.003 – Post Print PDF – Published PDF
Bianchi, M., Marzi, G., Zollo, L., Patrucco, A. (2019). Developing software beyond customer needs and plans: an exploratory study of its forms and individual-level drivers. International Journal of Production Research, 57 (22), pp. 7189-7208. DOI: 10.1080/00207543.2019.1581953 – Post Print PDF – Published PDF
Vlajčić, D., Caputo, A., Marzi, G., Dabić, M. (2019). Expatriates managers’ cultural intelligence as promoter of knowledge transfer in multinational companies. Journal of Business Research, 94, pp. 367-377. DOI: 10.1016/j.jbusres.2018.01.033 – Post Print PDF – Published PDF
Books
Marzi, G. (2022). Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment. Palgrave Macmillan, Cham. ISBN: 978-3-030-99533-1; 978-3-030-99534-8. DOI: 10.1007/978-3-030-99534-8 – Link to Publisher – Front Page PDF
Rialti, R., Marzi, G. (2020). Ambidextrous Organizations in the Big Data Era: The Role of Information Systems. Palgrave Macmillan, Cham. ISBN: 978-3-030-36583-7; 978-3-030-36584-4. DOI: 10.1007/978-3-030-36584-4 – Link to Publisher – Front Page PDF
Marzi, G., Caputo, A. (2019). Responsible Entrepreneurship Education: Emerging Research and Opportunities. IGI Global, Hershey, PA. ISBN: 978-1-522-58289-2; 978-1-522-58290-8. DOI: 10.4018/978-1-5225-8289-2 – Link to Publisher – Front Page PDF
Italian Version
Giacomo Marzi è Professore Associato di Management presso la Scuola IMT Alti Studi di Lucca.
È anche Associate Editor per le riviste IEEE Transactions on Engineering Management, Strategic Change, e Technology Analysis & Strategic Management.
In precedenza, ha ricoperto il ruolo di Senior Lecturer in Strategy and Enterprise presso l'Università di Lincoln (Regno Unito).
I suoi principali campi di ricerca sono la Gestione dell'Innovazione, lo Sviluppo di Nuovi Prodotti e la Strategia d'Impresa. Autore di tre libri e di diversi articoli apparsi su riviste come Internaltional Journal of Management Reviews, Technovation, Journal of Business Research, IEEE Transactions on Engineering Management, Human Resource Management Journal e International Journal of Production Research.
Giacomo Marzi ha maturato esperienza di insegnamento sui temi di Strategia d’Impresa e Innovazione. Supervisiona studenti di dottorato e post-doc in Innovation Management, Strategic Management ed Entrepreneurship.
Giacomo è attivamente coinvolto in comunità accademiche come l'Academy of Management, R&D Management e l'European Academy of Management.
La lista completa delle pubblicazioni è disponibile qui